If you want a successful WordPress blog then you need a solid promotional strategy. In this guide we detail eight steps then you can use to promote your blog on WordPress. This strategy can take you from not having a WordPress blog at all, through to one with hundreds, or even thousands, of visitors per day.
1- Deciding a domain name
Every WordPress website needs to have a good domain name. When choosing a domain name for your blog there are a few basic principles you should apply:
- When possible choose the .com TLD for your blog
- Keep your blog name short and memorable
- Include one of your primary keywords in domain name
- Avoid using hyphens
- Make sure your domain name is easy to spell
While there are certainly exceptions to the rules laid out above, they are worth following in most circumstances. One tool that you can use to help you generate ideas for your domain name is https://domainwheel.com/.
Also, Godday suggest available domains when the one you are looking for is taken.
2- Finding a hosting company
Websites are hosted (stored) on computers known as servers. The company that provides and manages those servers is known as a hosting company. After you have selected a domain name you will need to choose a hosting provider. A good hosting provider will provide:
- Excellent customer service
- Competitive pricing packages that suit your requirements
- Ongoing support were required
- Allow you to work with your preferred CMS (WordPress)
Our recommended hosting provider and one that meets all of the requirements above is Siteground. We have found it to be one of the most suitable hosting solutions for WordPress blogs.
Read more about Siteground Review
3- Buying the domain name
The next step is to purchase the domain name that you will use. You can purchase one from a domain name provider, then point the nameservers towards your hosting platform.
As this process can be a little complex, it can be better to purchase the domain name from your hosting provider. Not all hosting solutions offer domain purchasing, but if you are using Siteground you will have this option available.
4- Install Google Analytics & Google Search Console
Website analytics enable you to make strategic decisions about how to promote your WordPress blog. Two analytics tools that you will definitely want to add to your WordPress site are Google Analytics (GA) and Google Search Console (GSC).
Google Analytics is a free analytics platform that you can use to analyse the source of visitors to your website and how they interact with your site. With Google Analytics just some of these things you can track include:
- Traffic sources
- Goals & event tracking
- Website user flow
- Adword campaign integration
- Page view metrics
- Time on site
- Bounce rates
Setting up Google Analytics on a WordPress website is very easy. There are many plugins that will allow you to integrate your site with GA in only a few clicks. One of the most popular of these is GA Google Analytics plugin. You can download the plugin for free here:
Once you have downloaded the plugin files, simply install and activate the plugin through your WordPress plugin dashboard. Setup your Google Analytics account here:
Once you have set up your GA account, you will be provided with a tracking code that you can add to your GA Google Analytics settings. You will then be able to track all of your website traffic.
The other tool you will want to add to your website is Google Search Console. Google Search Console allows you to monitor and measure your website’s performance in the Google search results. Using Google Search Console you can see which search phrases your website is appearing for and their position in the search engine result pages (SERPs). Using this analysis you can identify web pages you may want to add additional content to or improve, in order to increase the number of organic visitors to your website.
5- Adding unique content
Each year MOZ produces a study of the most important on-page ranking factors. These are aspects of your website you need to focus on if you want to increase the number of organic visitors to your website from the search engines. In the 2020 ranking factor study, MOZ stated that the single most important ranking factor was content.
The importance of unique and high quality content should be obvious. When a person uses Google, Yahoo or any other search engine, they are doing so to solve a particular problem. The best content is that which answers that particular problem. Consequently, search engines are only useful if they are directing people towards the most relevant content for their particular search query.
High quality content doesn’t necessarily have to be written by you. Think of the Washington Post or the New York Post. The owner of those newspapers doesn’t actually write for them. They hire professional writers to produce the actual content. In fact, trying to write all of the content for your website can limit your ability to scale its traffic. Instead it can be better to use a professional writing service. Two of the most popular include iWriter.com and Textbroker.com.
No matter what niche your blog serves, you can find an audience for the content on social media. Facebook alone now has 2.6 billion monthly users.(2) Promoting your blog content through social media brings visitors from those platforms to your website. It also creates “social signals” that can help your content to rank higher in the search engines.
In general it is better to focus on one or two social media platforms which are most appropriate for your niche. This will give your more time to develop a real audience to promote your content to. The exact platforms you choose to target will differ depending on the content on your site. A business focused blog might find more success on LinkedIn or Twitter. If your blog uses plenty of images then a platform like Instagram or Pinterest may work better.
Read more How To Promote Your Blog On Pinterest
In order to streamline the promotion of your content, you can use a social media scheduling tool. Two of the most popular of these tools are Hootsuite and Buffer.
Social media is just one way for many free ways you may use to promote your content.
7- Keep posting SEO friendly articles until the website crosses the sandbox.
One mistake that many new blog owners make is to give up too early. When you first launch a website, you will find that it is placed in what is termed the Google “sandbox.” This is a term to express why many new websites have poor rankings within the Google search engine results.
Google wants to present websites that provide up to date and high quality content. When a website is launched, it appears that Google search algorithm waits and assesses that site, before providing them with high positions in the search engine results.
What this means for blog owners is that it is important to continue to produce SEO friendly articles, even if the website at first doesn’t seem to be receiving a lot of search engine traffic. Once the website leaves the sandbox there is often a spike in organic traffic as your content starts to achieve higher rankings.
When Sergey Brin and Larry Page first developed the concept for the Google search algorithm, they came up with a revolutionary new idea. Something that had always challenged search engines was how to prioritize webpages in the results. Brin and Pages insight was that links from one website to another could act as a type of “vote”. The more links a webpage receives, the more other websites were “voting” for it.
While the Google search algorithm has evolved massively since then, backlinks are still very important for ranking your webpages. One of the best ways of obtaining backlinks is through the strategy known as guest posting.
Guest posting involves contributing an article to a third party website in your niche. In the author byline and / or content you can include a link back to your own website. Guest posting has two significant benefits. First, you obtain a valuable backlink to your own website. Secondly, you expose your content to the third party website’s audience.
Conclusion on How to promote your blog on WordPress
The steps laid out above will help you to promote your WordPress blog no matter what your niche. If you are consistent with this strategy over time you will find that it will invariably produce positive results.